Testarossa, and how Ferrari lost its most famous car through non-use
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What is genericide, and how to prevent it
What is more ironic than a trade mark losing its protection due to its own success? The legal term for this phenomenon is ‘Genericide’, it is a form of abandonment e.g. “when a mark becomes the generic name for the goods or services on or in connection with which it is used.”Badge of originOne of the key requirements for a trade mark to be...